Rook Brewing Company is a brewery concept that is based in Bellingham, WA. I created this concept to explore a unique interaction between the game of chess and my love for beer. The idea was sparked over conversation with my brother one evening while drinking some of our favorite beer and the notion of castles and knights developed in to a full scale napkin rendering of this brand that would soon become a project that I have been very passionate about.
The process began by developing a visual identity for the brand. I envisioned a classical/hand lettered type with a degree of interaction with strong character shapes from the game of chess.
Following building the visual elements of the brand, I wanted to take it a step further to place this concept into its environment. I created 2 separate 16 oz. can label designs for final production.
I decided to create an application for the brand in the form of a Taplist menu. This really brought a level of identity to the table and assisted in adding another branding element to Rook Brewing Co.