Client:
Downeast Cider Company
Categories:
Visual Design | POS
Brief:
Redesign marketing tools, pivot sales assets to be more digestible, provide client with company wide portfolio of new asset folders for seasonal usage across brand. Develop usable templates for future extensions of brand.
Solution:
After familiarizing myself with the brand and its past marketing material, I audited and gathered user research from the internal sales/design teams to understand where these tools were falling short.
I was contracted for this project over the course of 2 months and met weekly to revise and assess progress. During this process, I overhauled their marketing portfolios and supplied their teams with templates to maintain those assets in alignment with brand guidelines.
Posters:
To start this project the primary initiative was to redesign the various poster concepts for the different flavors of cider. Each flavor was distinct in its branded palette and I was given creative freedom to highlight each style in these poster designs.
Case Cards:
Case cards are utilized in a number of different ways by sales and marketing teams. The goal here was to provide the internal teams with a small, engaging card that could be distributed at networking events, handed out with samples, and left at various distributor locations.
